Company Name: NBC Universal
Job Details
Duration: Permanent
Min Education: Four Year Degree
Salary: Commensurate
Job Type: Full Time
Min Experience: 0-2 Years
Required Travel: Not Specified
  • USA - Orlando Florida, 32819
Job Description

This position will be responsible for partnering with technology and web production teams to create an unparalleled guest experience that optimizes guest engagement and drives conversion rate of packages and add-ons for Universal Parks & Resorts Vacations.

    Job Responsibilities:
    Responsible for managing the planning, execution and tracking of personalization as it relates to the website.
  • Develop the strategy for personalizing content to website visitors to deliver a contextual, relevant experience
  • Collaborate with analysts to identify value segments with highest opportunity; outline tactical execution plan.
  • Partner with cross-division stakeholders to ensure needs and goals are consistently met via the personalization strategy
  • Lead implementation process improvements to become more efficient and productive
  • Define and implement rules related to Live Chat and align closely with the dedicated GCC Live Chat agents for support and guidance
  • Work with designers, copywriters, publishers, and legal department to tightly manage online personalization campaigns that promote products, events, and overall value of the park.
  • Facilitate campaign objectives in various areas including but not limited to development of project briefs, securing all stakeholder feedback and approval, and testing of new concepts
  • Manage personalization campaign master schedule to ensure timely and accurate execution

    Partner with and support Sr. Manager in the planning, execution, and tracking of new website initiatives.
  • Proactively seek out areas of opportunity to improve the guest experience by analyzing data and researching best practices
  • Act as a knowledgeable representative of the UPRV Marketing department during sessions with key stakeholders by providing valuable input and extracting key learnings and actionable items
  • Development of project briefs and securing all stakeholder feedback and approval
  • Work with key stakeholders to define business needs, timelines, and goals of initiatives
  • Ensuring initiatives are executed on-time and error free
  • Lead implementation process improvements to become more efficient and productive

    Responsible for compiling, analyzing, and presenting results from various tests, personalization advancements, and other areas as needed.
  • Provide analysis of the behavioral and attitudinal aspects of web site usability data.
  • Assimilate and communicate the results of ongoing conversion testing
  • Generate daily, weekly and summary reporting and performance insights for KPI’s as they’re related to personalization and other efforts as outlined by Sr. Manager

    Provide recommended adjustments to tests if performance is not meeting expectations
  • Understand and actively participate in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
  • Perform other duties as assigned.

Job Requirements:

    EDUCATION: Bachelor’s degree: Marketing, Business, Communication or other related discipline.

    EXPERIENCE: 3-5 Years: Marketing experience required; experienced in project management associated with online product marketing campaigns, including managing timelines, creative feedback, targeting, approval cycles, etc.; experience developing and analyzing reports to measure program success; experience interacting with clients to gather business needs and transforming them into actionable initiatives; experience analyzing data to identify segmentation opportunities that include (but not limited to): behavioral, point of origin, visit frequency, and past purchase history; experience working with content management systems preferred; experience working with Omniture (specifically Test & Target and Site Catalyst) preferred; or equivalent combination of education and experience.


Your talent, skills and experience will be rewarded with a competitive compensation package.

We regret, due to the volume of responses, only applicants of interest will be contacted. Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

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