- USA - Orlando Florida, 32819
As a central member of the digital marketing team, the Sr. Web Analyst is responsible for gathering, structuring, and analyzing data to derive compelling insights that drive the optimization of our online marketing initiatives. This includes the design and management of web analytics tracking systems to ascertain behavioral response to marketing initiatives and effect on online conversion including sales and data collection. Develops compelling and insightful recommendations, and communicates these effectively with the various stakeholders and among cross-functional teams.
Create, manage and distribute critical marketing reports. Develop, maintain and troubleshoot integrated systems for collecting, managing and reporting on web analytics and online sales metrics using relational databases and reporting technologies including our online analytic tools (Adobe/Omniture Digital Marketing Suite: SiteCatalyst, Discover, Data Warehouse and ReportBuilder) and traditional reporting/analysis platforms (Microstrategy, Crystal Reports, SQL, Excel, and Access).
Responsible for transforming raw data into actionable insights that ensure cross-departmental marketing efforts are effectively driving incremental online sales and attendance. Develop A/B and multivariate testing strategies to improve the customer experience online and increase revenue generated per user to the website. Implement and analyze these tests using the Adobe Test&Target platform. Develop internal search KPIs and success benchmarks; use data-driven analysis to increase revenue generated per internal search (platform Adobe Search&Promote), finding the optimal content per search.
EDUCATION: Bachelor’s degree from a four year college or university in: Marketing, Economics, Statistics, Business Administration or related (or combination of non-business Bachelor's and Master's in Business) required. MBA preferred.
Your talent, skills and experience will be rewarded with a competitive compensation package.
We regret, due to the volume of responses, only applicants of interest will be contacted. Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.
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