Company Name: Sears Import - OLD
Job Details
Duration: Permanent
Min Education: Not Specified
Salary: Commensurate
Job Type: Full Time
Min Experience: Not Specified
Required Travel:
  • USA - Madison Wisconsin, 53703
Job Description
Lands’ End is a premier source of apparel and gear for women, men, kids and the home – sold by catalog, online, and nearly 300 Lands’ End Shops at Sears. Since 1963, we’ve earned a reputation for quality, value and exceptional customer service embodied by one simple promise: everything we sell is Guaranteed. Period.® Lands’ End is a proud member of the Sears Holdings Corporation (NASDAQ: SHLD) family of companies.

Sell the product, sell the brand, and serve the customer. The Associate Copywriter uses creative writing ability and marketing sense to position and differentiate our products in a way that reinforces our product strategies and brand philosophy. Associate Copywriters provide the building blocks of the brand voice, employing their raw talent in messaging print and digital channels. As the Associate Copywriter has the most entry-level role on the copy team, his or her writing is routinely reviewed and one or two rounds of changes are to be expected. In addition, the Associate Copywriter is not expected to write long-form content such as blog stories and catalog introductions, or to concept ads, covers and other advanced brand content.
•Work with product development team to create product edges, product positioning and understanding of competitive landscape
•Collaborate with Copywriters and Art Directors as requested on selling concepts and building effective catalog spreads
•Write headlines and body copy for catalog and internet that generates customer response and sales, building on product strategies.
•Work with established editors to learn, and to ensure that product selling information is accurate, complete and effective.
•Assist occasionally in the development of ideas for seasonal campaigns, catalog focuses and web features.
•React productively to feedback and requests for revisions, and provide creative solutions to copy challenges

An Associate Copywriter must possess the following qualities:
•Entry-level copywriting skills or better
•Ability to learn new product positioning
•Ability to collaborate with cross-functional teams
•Ability to work as a team member
•Ability to understand timelines and need for efficient execution
•Ability to meet deadlines
•Basic knowledge of catalog and internet selling
•Ability to take routine guidance and direction and translate it into action
•Mac skills
•Bachelors degree in related area (English, Journalism, Communications, Advertising) or related experience