Company Name: Sears Import - OLD
Job Details
Duration: Permanent
Min Education: Not Specified
Salary: Commensurate
Job Type: Full Time
Min Experience: Not Specified
Required Travel:
  • USA - New York New York, 10001
Job Description
Lands’ End is a premier source of apparel and gear for women, men, kids and the home – sold by catalog, online, and nearly 300 Lands’ End Shops at Sears. Since 1963, we’ve earned a reputation for quality, value and exceptional customer service embodied by one simple promise: everything we sell is Guaranteed. Period.® Lands’ End is a proud member of the Sears Holdings Corporation (NASDAQ: SHLD) family of companies.

As a Public Relations Manager, you will work in partnership with the Director of Public Relations to develop strategic public relations plans to secure opportunities to enhance the Lands’ End brand. A key responsibility will be to act as a spokesperson for the company to position the brand positively in the marketplace. You will serve as a primary contact for all media promoting Lands’ End, including the company, its business philosophy, the brand, and our unique way of doing business.

• Position with report to the Sr. Director, Public Relations
• Position will be based in NYC
•Develop and execute successful PR campaigns to garner publicity for the Lands’ End brand
•Develop public relations written communications including press releases, media talking points and all other public relations and media relations communications
•Continuously establish and maintain positive relationships between various internal and external stakeholders including company management, consumers, employees and media
•Guide external public relations agencies when necessary to carry out public relations objectives
•Partner closely with team members

• Successful candidates will have 7+ years of direct public relations experience
•Bachelor’s degree in Communications, Public Relations, Journalism or related field.
•Experience in apparel related PR, as well as corporate communications, media relations, consumer business.
•5+ years managerial experience. Ability to lead, motivate and inspire self and teams within a fast-paced, high energy and creative environment
•Exceptional written, verbal and media relations skills required
•Experience working with social media platforms, Twitter, Facebook, blogs, etc.
•Event planning and execution.
•Strong fashion apparel/consumer product PR campaign experience
•Proven experience and results in corporate issues, business and/or crisis communications.
•Ability to interface, influence and communicate with all levels of management and groups
•Strong media relationships with the ability to establish new media contacts to maximize placement opportunities
•Proven initiative with the ability to make quick decisions with a good sense of judgment.
•Strong organizational skills with the ability to manage numerous projects simultaneously.
•Experience using PR to build a brand both internally and externally.
•Proven success in leading a campaign from start to finish.