Company Name: Morton Salt Import
Job Details
Duration: Permanent
Min Education: Not Specified
Salary: Commensurate
Job Type: Full Time
Min Experience: Not Specified
Required Travel:
Location:
  • USA - Chicago Illinois, 60601
Job Description
The Digital & Social Media Manager will lead Morton Salt’s strategic evolution within the digital and social media space and will be responsible for developing, implementing and managing a digital and social media strategy for the company. This position requires critical thinking, superior communication skills and partnership with internal stakeholders as well as outside agency teams. This position will report directly to Morton Salt’s Director of Communications. ESSENTIAL DUTIES • Develop, implement and manage a comprehensive digital and social media strategy for Morton Salt. • Provide strategic, technical, creative, and managerial oversight for all of Morton’s digital and social channels, including but not limited to the company website (www.mortonsalt.com), Facebook and Twitter pages, and employee portal. • Monitor, moderate, analyze and report on these and other digital/social channels. Measure business impact and make ongoing recommendations to drive continuous improvement. • Drive the company’s presence across new and emerging digital and social media channels as part of the overarching strategy. Ensure a consistent look and feel across all channels. • Design and implement policies and procedures to ensure a systematic approach to Morton’s digital and social media activities. • Develop and implement strategies and campaigns to drive targeted e-commerce activities, stakeholder engagement and customer acquisition via social media, Web and mobile marketing, etc. • Produce and optimize content, ensuring compliance with best practices and consistency with the brand across all channels. • Evaluate trends, market conditions, and competitive landscape to identify new business and/or marketing opportunities. Recommend actions to drive engagement and sales (i.e. e-commerce strategies, e-mail campaigns, online promotions). • Identify and drive the resolution of any issues that impact Morton in the digital and social space. • Work closely with Consumer Affairs to ensure that all consumer inquiries made on Morton’s properties are documented and resolved in a timely, accurate manner. • Identify and articulate digital and social media marketing best practices to the organization. • Oversee outside agency partners, budgets and contracts. SPECIFIC TASKS • Develop, implement and manage a holistic digital and social media strategy for Morton Salt. • Establish guidelines, procedures, policies, standard responses and response time targets for Morton’s digital and social media activities. • Lead groups responsible for design changes, layout, content, navigation, analytics and development of all of Morton’s digital channels. • Drive the development of Morton’s entry into new digital and social media spaces as well as targeted solutions such as mobile apps and sites and content management systems. • Collaborate with internal teams and agency partners to manage digital and social elements of broader Marketing, PR and employee engagement campaigns. • Create, manage and execute editorial calendars to produce and merchandise content across Morton’s digital and social media properties. Work closely with Communications and Marketing teams to develop calendars and rich content. • Monitor and moderate Morton’s digital and social media channels, responding to all inquiries and managing digital / social interaction, paying particular attention to any issues that may come to light and require action. Develop communication plans in conjunction with Marketing and Senior Management, Legal and IT to address appropriately. • Establish performance benchmarks, measure and report on Morton’s digital marketing and communications activities to key internal constituents. Recommend and implement digital and social enhancements based on metrics. • Develop a communication vehicle for Marketing to provide insight to consumer preferences, potential business opportunities, etc. • Manage budgets and contracts related to outside agency support. MINIMUM POSITION QUALIFICATIONS EDUCATION: Minimumof BS/BA degree in Marketing, Communications, English, Journalism or related field(s) of study. EXPERIENCE: • A minimum of 5-8 years of experience in communications and/or marketing roles, including 2 years of experience in a corporate or agency environment. Consumer and B2B experience preferred. • Multi-channel experience required, including the development and management of websites, mobile sites, social media properties, and apps. E-commerce, e-mail marketing and SEO experience is a plus. • Must have exceptional writing and editing skills for Web, social media. Experience with content management systems preferred. • Demonstrated leadership in the management of outside agency teams and budget management experience required. • An understanding of programming and technical tools is desirable (XHTML, CSS, Word Press, Photoshop, Perl, PHP, MySQL, Unix, and Flash), although the position does not require coding or programming experience. KNOWLEDGE, SKILLS AND ABILITIES: • Proven track record of developing and executing digital and social media strategy. • Advanced understanding of digital and social media channels and monitoring tools. • Capable of managing multiple projects simultaneously against competing priorities. • Outstanding communication and presentation skills. • Superior planning, project management and analytical skills, with a strong bias toward measurement and reporting. • Ability to make good business decisions under time constraints a must. • Experience in U.S. and Canada desirable. *cb